- Translating Your Vision & Values to Your Customers through Design.
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- Logo & Brand Identity
- Catalog & Book Production
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Client had nice logo and main color scheme, but no other coordinating materials.
The design needed to adapt to several different formats and be able to utilize a professional impression that would work with both her corporate clients, as well as, her individual student clients.
I started with the colors from the logo, adding two variants on the teal and spicing it up with an accent of gold. I created the wave header with photo image to use on printed documents and the newsletter header. Adding the wave and picture gave the pieces a more relaxed, flowing and approachable feel.
Once the color scheme and fonts were selected, base formats were created and expanded upon for a consistent look and general zen feel.
Design, String Construction Illustrations and Production.
Creation of dynamic product package using bright colors and high contrast with black. Product packaging still in use today – 20 years after original design.
Brand Identity Package
Overseas company needing a brand identity for a specific event. Creation of anniversary seal, logo, business card and European sized letterhead utilizing copyright free image of JFK and applicable quote.
Spa company needing brochure to highlight their services. Working with existing logo, I outsourced the illustrations and organized the services into an easy-to-read tri-fold brochure keeping the overall feel light and fun.
Click on the image to scroll through two catalogs.
I really enjoy donating my talents to our local schools. I help out with social media posts, posters, hand-drawn signs and am currently working on a new website.
Such fun projects!