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Client had nice logo and main color scheme, but no other coordinating materials.
The design needed to adapt to several different formats and be able to utilize a professional impression that would work with both her corporate clients, as well as, her individual student clients.
I started with the colors from the logo, adding two variants on the teal and spicing it up with an accent of gold. I created the wave header with photo image to use on printed documents and the newsletter header. Adding the wave and picture gave the pieces a more relaxed, flowing and approachable feel.
Once the color scheme and fonts were selected, base formats were created and expanded upon for a consistent look and general zen feel.